EveryMatrix Expands to Russian Market with 888.ru

EveryMatrix, one of the most prominent companies in the iGaming industry, has signed a partnership with 888.ru, one of the leading operators in the Russian market. The partnership sees the provider expanding its betting business in the Russian regulated market with its turnkey sportsbook solution.

888.ru will be able to utilize its newest partner’s turnkey platform and a suite of products, such as the fully managed OddsMatrix Sportsbook with BonusEngine, as well as MoneyMatrix for payments processing and ID verification. 888 has a strong local presence in Russia and more than 100,000 customers were migrated to the new platform as part of the launch.

Productive Step Toward Revamp

Representatives from EveryMatrix, which recently teamed up with Push Gaming, say that they’ve been investing in a revamp of their sportsbook and that the collaboration with 888.ru brings opportunities for the future.

Ebbe Groes, Group CEO of EveryMatrix, says: “We have been investing in a complete revamp of our sportsbook over the last few years and are now reaping the benefit of having a modern, scalable, and flexible product.

“The 888.ru collaboration is the first major deal for this new version of our sportsbook, and we will be investing heavily into making 888.ru a leading brand in the promising regulated Russian market. We see many more business opportunities for our partnership in the future.”

Dmitry Merkulov, Director of Electronic Sales and Marketing 888.ru: “We are thrilled to cooperate with one of the worldwide suppliers at the world sportsbook software market – EveryMatrix. 888.ru leverages OddsMatrix platform flexibility, leading coverage and comprehensive set of features to provide better quality for 888.ru customers.

“We are sure that thanks to a modern and scalable technology, the cooperation between 888.ru and the established sports betting solution OddsMatrix, which is successfully used by operators across the world, will become a new benchmark for the Russian sports market.”

More About EveryMatrix

The company delivers a modular and API driven products. It is proud to offer the market leading one-stop-shop casino content aggregator and integration platform, a cross-product bonusing engine, a fully managed sportsbook and sports data services, stand-alone payment processing services and a multi-brand affiliate management system.

The company has over 11 years of experience operating in regulated markets. Over 400 experts work at the company, in 6 offices across Europe and Asia. Its main focus is to deliver top-notch iGaming solutions that will meet the needs of their clients and that of the regulatory requirements of the markets their clients operate in.


“EveryMatrix expands into the Russian market with innovative 888.ru bookmaker”, everymatrix.com, January 25, 2020.

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