BtoBet signs partnership with Luckybet

Leading iGaming and Sportsbook platform provider BtoBet, has entered into a partnership with Nigeria-based operator Luckybet.

In terms of the agreement, which was established together with BtoBet’s
regional Certified Partner for Africa STM Gaming, Luckybet will power its vast
retail and online operations with the groundbreaking Neuron 3 platform.

The Nigeria-based operator will focus on delivering an enhanced user
experience to its players and will be delivering a varied content offering
based on local and international sports betting that includes live sports
events, online and live casino as well as virtual sports.

Sabrina Solda, Chief Marketing Officer of BtoBet, commented that she is
positive that BtoBet’s technologies will help Luckybet reach its goal in
becoming a local leader.

Solda went on to say that she is also pleased that through this
agreement Luckybet will make good use of their new retail solution in its
network of almost 100 shops, which not only allow for more effective
operations, but will also permit their partner to target non-registered players
through their innovative rapid registration process, making space for more
cross-selling opportunities.

Solda also said that this will not only enhance the betting experience
at the retail level, but will also provide the players with an ameliorated UX
through the true interconnection of all channels. She added that she is confident that through
the use of their advanced solutions Luckybet will strategically position
themselves to register a growth in their market share.

Morten Foght, Chief Operations Officer of Luckybet said that they look
forward to collaborating with BtoBet, who like them have at heart the betting
experience provided to the player through the constant search for innovation.

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